NOT
FROM
BEING
TIPSY

What happens if you taste 47 wines from your favorite winemaker in just one evening? You're giving out a promise to create a wine label that represents him and his wines, according to philosophy, of course.

47 WINES
47 DRAFTS

Until we found the final concept for the Hauser wine label, we created around 47 designs. In this case it actually was rocket science. The final design presents architectural typography, a wild west italienne that shows its artistic expression at the outer limit of legibility. In the overall configuration we you'll find elements that are reminiscent of construction, craft, and actual shapes found in the winemaker's cellars.

PHOTO

Clemens Schneider